Build Your Marketing Plan

Marketing gets overwhelming when everything feels important. This practical workbook helps small business owners step back, set priorities, and build a simple marketing plan they can actually use.

Work through your business goals, ideal customer, marketing budget, content themes, advertising priorities, and annual calendar—then bring everything together into a one-page marketing plan. Along the way, you'll also identify what you can stop doing so your time and budget stay focused on what matters most.

Inside you'll work through:

• Your current marketing strengths and opportunities

• Business goals and ideal customers

• A realistic annual marketing budget

• Quarterly priorities and seasonal opportunities

• Content themes and advertising plans

• A simple 12-month marketing calendar

• What to stop, pause, or simplify

• Your final one-page marketing plan

Built for small business owners who want a plan without turning marketing into another full-time job.

Digital PDF download | 12-page workbook | Print it or complete it digitally